Marketing Communications Plan and Presentation Essay

Advertising Communications Plan and Presentation - Essay Example Samsung are focusing on low salary classification yet Ipad still remains the market chief because of its high caliber and fast. Ipad needs to target organizations with the end goal for them to remain the market chief. Macintosh is concentrating on expanding its Ipad deals and in the ongoing past it has opened outlets in different nations like China and Japan (Fill, 2002). Classification After a review, where five individuals were approached to look at Apple and other tablet producers, apple was appraised as the best in tablet fabricating. The respondents said that apples items including the ipad were the best since they can meet practically the entirety of their requests. Ipad has the most noteworthy processor speed of the considerable number of tablets in the market, the motivation behind why it is the market head. This is as per the respondents of the meeting as found in the informative supplement (Halborg, 2001). Advantage Most of the tablet clients are searching for speed, long b attery life and an exquisite and brilliant tablet for their everyday exercises. Ipad is a one of a kind item in the market it gives its clients all these. Ipad extras are perfect with other equipment from different producers subsequently are anything but difficult to keep up and use when contrasted with different tablets in the market like the Samsung cosmic system. Ipad set aside less effort to boot contrasted with different items like windows tablets. Ipads are less inclined to PC infection contrasted with others like the Samsung system (Nash, 2000). IDU investigation Importance alludes to the centrality of the advantages to the key inspiration. It is acceptable to realize that an advantage expect significance on the off chance that it persuades the customer to buy it. It is along these lines the job of Apple to forcefully advertise its ipad item to stay a market chief and furthermore help the customer see the ipad as significant in their life. The customer ought to be persuaded t hat the ipad will explain a few if not the entirety of his advanced issues. Contrasted with different brands in the market, ipad is seen as a significant item in the market. Ipad is viewed as the most extraordinary among different tablets because of its special highlights. From the review, respondents said that ipad is critical to them as it has a more drawn out battery life contrasted and the Samsung world (Schultz, 2000). Conveyance This is the recognition that the item, ipad, can give the advantages to the shopper. Macintosh ought to persuade its clients that ipad can satisfy the normal advantages. Ipad has effectively earned this discernment as the majority of the respondents utilized in the study said they favored ipad to different brands in the market. A large portion of the respondents said ipad has a high capacity to conveyance when contrasted with Samsung world and android (Shimp, 1993). Uniqueness This is the view of a brand/item to convey on the advantage moderately super ior to its substitutes. Ipad is unquestionably a one of a kind brand in the market as indicated by the respondents in the overview. Ipad has a more drawn out life battery contrasted with android and Samsung universe. Ipad sets aside less effort to boot when contrasted with the android and Microsoft tablet. Ipad is additionally less inclined to infection contrasted with others tablets in the market. This uniqueness is a solid selling point for the ipad, and Apple ought to consistently try to guarantee that the ipad is consistently one of a kind in the market (Tannenbaum, 1994). Situating explanation Product situating includes creation and support of a novel impression of an item in the clients mind; this will help in expanding the

Batman Essay Example | Topics and Well Written Essays - 750 words

Batman - Essay Example These funnies depended on the mind-sets of the individuals at the time as the discussion of war and enrollment into the military was a piece of open talk (Brooker 34). Robert Kahn, who later changed his name to Bob Kane was conceived on 24 October 1915 in New York and is the innovative maker of Batman, a distribution of Detective Comics. Kane notes who is a craftsman takes note of that essayist Bill Finger assumed a contributing job in the making of the overly human symbol. As a craftsman, Kane had before formation of Batman partaken in the hilarious drawings like Jest Laffs and Peter Pupp for the Eiser/Iger studio and later on made Side Streets of New York and Van Bragger for Circus Comics. It is this drawing ability particularly in experience strips that he relied upon to make Batman (Duncan and Smith 383). Vin Sullivan who was the supervisor of Detective Comics when Kane was simply beginning his masterful profession, was intrigued with the ubiquity superman has accomplished in a b rief period since it appeared in 1938. To build the crowd for his magazine, the proofreader needed to incorporate another excessively human character that would additionally catch the creative mind of kids in America, similarly as Superman had. The distributing blast at the time implied that the editor’s prepared craftsmen were occupied in their various activities. Sullivan moved toward the anxious and a lot more youthful Kane, with the proposition to structure another hilarious character that would profit by the accomplishment of costumed legends that superman had accomplished since it was discharged a year prior. The recommendation propelled Kane build up the possibility of a costumed saint he named Batman. To have his thoughts become a reality, Kane counseled a companion, Bill Finger, who was an essayist with whom Kane had in 1938 and mid 1939 teamed up on a few comic arrangement. The two spend the next days sorting out what they see the character and presence of Batman ou ght to be (Reinhart 1). In making their character special, the Kane and Finger depended on various sources they could discover. For Batman’s, scalloped cape, the makers picked the ornithopter, which is an adjustment of Leonardo da Vinci’s drawing of a lightweight flyer, fitted with bat-like wings. The possibility of a superhuman yet wearing a dull and evil looking ensemble like reasonable for reprobate originated from characters in magazine, for example, Johnston McCulley’s Zorro and Walter Gibson’s The shadow. It was likewise the character of Zorro, which added to the idea of the superhuman inert socialite in daytime yet a veiled vigilante around evening time. As indicated by Kane, Zorro played a major effect on his thoughts drawing motivation from the principal film adjustment of The Mark of Zorro, which had Douglas Fairbanks in the main job. The Bat Whisperers was additionally significant in Kane’s creation as it added to the bat theme for his s uperhuman character. The executive of The Bat Whisperers put together his film with respect to the 1920 play The Bat where the character wore a dark shroud and veil at that point followed his casualties. Kane further obtained the idea of bat shadows present in the bat film. Since most of comic fans were kids, Kane chose to single out a character that will reverberate with this youthful crowd. Therefore, Kane and his partners decided to match their dim, solitary wrongdoing warrior

Get The Right Guidance For College Essay Writing

Get The Right Guidance For College Essay WritingCollege essay writing can be a very difficult task to take on, but with the proper guidelines, it is not impossible. Writing a college essay is not just for high school students. While this is still true, today's students are looking for a much different type of essay. They want the focus of their writing to be on finding out the main points of their paper, and not how to explain something.There are so many students who do not have a good understanding of how to write a college essay. A lot of these students will read some type of guide or book that will tell them how to go about writing the perfect college essay. These guides are not very good. Most of them are poorly written or are full of spelling and grammar mistakes. There is really no reason for someone to spend hundreds of dollars on an introduction to writing essays for college, unless of course, they are looking for a magic formula to use to make a perfect college essay.If you would like to learn how to write a college essay, the best thing you can do is find a guide that will help you through the process. This guide should contain detailed tips on what to look for when creating your essay. It should also be filled with examples of college essays, that the writer could be comparing your work to.The most important point to any essay is the main point. What is the main point of your essay? You want to make sure that this is very clear for your reader.Once you have established the main point of your essay, then you can start to follow up your main point by writing several sentences about the supporting evidence. Then you need to take those supporting sentences and weave them into your main body of your essay, and wrap up everything nicely.It is important to note that if you want to have any chance of making your paper a success, the supporting arguments that you use should all have something to do with your main point. This is very important, and it is a req uirement for college essay writing. If you are going to succeed at essay writing, then you need to develop a consistent method for doing this.The last part of the guide to college essay writing should be a paragraph or two on the timeline of your essay. You should include the date that your essay was written, the time frame in which you wrote it, and the reasons for why you wrote the essay. This will help a lot of people. For instance, if you took two semesters of English, and you found out that a section of your essay was missing, then you could write a paragraph about why you felt this section was necessary, and why it was your responsibility to include it in your paper.College essay writing is not something that should be taken lightly. With the proper guidance, you can make your essay an impressive piece of work. Take the time to find a guide that will help you put together an amazing essay for your college essay.

The Beginnings Of Intellectual Property Rights - 1630 Words

Beginnings of Intellectual Property Rights Intellectual property rights will remain a part of international trade agreements in the future, but the global activity will likely be characterized by varying standards and improved enforcement, reflecting evolution in social, cultural and political attitudes, and a deeper understanding of the relationships among innovation, creation and the more efficient distribution of intellectual property. Increased cooperation might occur at the governance level. Many of the fast and unprecedented changes in intellectual property law and policy over the past two decades are due to their intersection with international trade and the numerous international trade agreements negotiated and brought into force†¦show more content†¦Underlying this activity are changes to intellectual property rights laws and policies. The following are the major enforcement inadequacies in the protection of intellectual property rights: No preliminary or final inju nctive relief, lack of seizure and impoundment relief, lack of exclusion of infringing imports, lack of compulsory court process and/or discovery, inadequate civil remedies, usually in monetary dam ages, limits on recoveries preclude deterrent effects, fine or other criminal penalties inadequate, unreasonably slow enforcement process during which illegal activity continues, enforcement officials systematically discriminate against foreigners, training and resources for enforcement inadequate, court decisions biased or political, and corruption. The efforts to protect intellectual property rights suffer from three major problems: institutional issues, philosophical issues, and handling of new technologies. The institutional issues refer to the shortcomings of existing regimes and their enforcement. To begin with, the signatories to specific agreements are limited. Thus, countries that are not a part of the agreement do not have to subscribe to its provisions. Further, the agreements lack enforcement powers. In addition, the agreements per se are limitedShow MoreRelatedIntellectual Property And Computing Technology1207 Words   |  5 PagesIntellectual Property through the development of computing technology Intellectual Property refers to any original creative work manifested in a substantial form that can be protected. When an intellectual property right is mentioned, it refers to controlling the manner in which intellectual property is used, distributed or accessed. The intellectual property right is enforced by the World Intellectual Property Organization which is an organ of the United Nations. The organization holds that intellectualRead MoreLand Rights And Property Rights1006 Words   |  5 Pageschose for our assigned is ‘property rights’. The property rights we will review are the intellectual property, industrial property, copyrights and property rights are human rights. This is of great interest to me with anything to do with property rights as they are, â€Å"arguably property rights are the foundations of all human rights.† (Wilson, T. 2015). There are so many laws that govern protecting the inventor, from the timeframe, to who has ownership of thos e rights. We are finding as our worldRead MoreEssay On Tips And Tricks For IP Licensing820 Words   |  4 Pages your next step is to secure your intellectual property (IP) licensing. Whether you own the intellectual property you would like to license out to companies or are a representative of a company looking to acquire a license, read on for some effective tips and tricks on how to navigate this fairly complex process. What is IP Licensing? According to the World Intellectual Property Organization, IP licensing is a â€Å"partnership between an intellectual property rights owner (licensor) and another who isRead MoreEconomic And Social Status Of China1549 Words   |  7 Pages Introduction Not only economically but socially, influences of China has been substantial. Economic and social status of China are firm that it can not be oversighted. However, law related intellectual property rights has been rising issues in China. First step to solve the problem is realize there is one. It is critical to recognize which elements are violating IPR. Basic systematic error of IPR and counterfeit culture in China are main factors for the obstacles. Current state of the world’sRead MoreA Free Market Area Allows The Free Trade765 Words   |  4 PagesAlso, when beginning a free trade area each country must agree on the process of handling any dispute that may arise from the free trade area. Moreover, the establishment of dispute procedures will ensure that all disputes are handled using impartial measures that were pre-established collectively the member’s trade agreement. Member of a free trade area may also be able to establish how intellectual property rights will be managed by each member of the trade area. Intellectual rights grant thatRead MoreShould Media Law Protect Intellectual Property?1059 Words   |  5 Pagesprotect intellectual property? Why or why not? If media law should protect IP, how long should the protection be in force? Is it ethical to own ideas? Media Law covers media rights and is basically based on court decisions. The three general areas covered are print media, telecommunications and digital communications. Intellectual Property is defined as creations of the mind such as inventions like literary, artistic works, designs, symbols, names and images used in commerce (World Intellectual PropertyRead MoreCopyright Laws And Its Impact On Intellectual Property Ownership1535 Words   |  7 PagesIntroduction Copyright laws were established to provide authors with rights over their creations and to prevent unauthorized use and distribution of these creations by others. Although the law grants ownership to one party, usually the author of the work, there is a doctrine for granting ownership of â€Å"work-made-for-hire† to educational institutions (Crews, 2006). This doctrine supports that if the employee developed the work under the parameters of their scope of employment or through the use ofRead MoreA Research On Collaborative Research1325 Words   |  6 Pagesthey would not be able to if they have worked alone. It is necessary to understand what is the main goal of the project and what is the role of each collaborators in order to achieve such goal. Collaborators may work independently from the very beginning or at certain stages of the research but they should always keep in mind the project s larger picture. By clearly describing the roles and responsibility of each collabor ators, making of clear plans of management, cooperation and above all fairnessRead MoreThe Doha Rounds Trade Negotiations 976 Words   |  4 PagesThe Doha round’s trade negotiations over intellectual property have been long and arduous. After more than a decade there is still no agreement over the extent of patent protection that should be afforded to pharmaceuticals. The shadow of the future adds additional complications, as the involved parties have no reason to settle now, when they can wait and hope for more favorable terms in the future. Despite this looming threat, the future holds promise for a drug access settlement. As technologyRead MoreThe Legal Protection Of The United States957 Words   |  4 PagesCopyright laws in the United States are very important because it protects your work from someone claiming that it’s theirs. According to the World Intellectual Property Organization (WIPO), The main reason why intellectual property laws exist is because it protects the progress and well-being of humanity by creating and inventing new works in the areas of technology and culture. Second, the legal protection promotes innovation. Lastly, the promotion increases jobs, increases technological advancements

Theme Of Self Respect In Othello - 854 Words

In Shakespeare’s Othello, a main idea Shakespeare presents is how self-respect will affect an individual’s actions towards a person who did them wrong. Othello’s self-respect towards himself towards the end of the play is impacted negatively, so he punishes Iago; the man who did him injustice, in an irrational manner. Cassio on the other hand, is the opposite of Othello. He has a positive sense of self-respect, resulting in rational actions throughout the play. One with a positive sense of self-respect will tend to act out in a rational manner towards the one who did them injustice. Cassio’s self-respect is portrayed to be positive when he is drinking with Iago and the other gentlemen. Cassio thinks highly of himself when they talk about†¦show more content†¦Cassio brings it upon himself to mention that Othello still had good in him when he says, â€Å"This did I fear, but thought he had no weapon/ For he was great of heart.† (V, ii, 422-423) Cassio was shocked when Othello killed himself with a weapon he had concealed, for a brave man would not take the coward’s way out of punishment which is suicide. After everything Othello put Cassio through, he still holds Othello in high regards and speaks highly of him towards others, which is being rational towards the man who stabbed him in the back. I relate to Cassio because I have had a similar experience when it came to how I acted towards someone that did me wrong. I once her a bad rumour about myself and I was beyond surprised. I did not understand how the rumour could have been started because the I was; a straight-A student with a good group of friends and a good reputation. So when I heard from my best friend that another girl from our friend group had started the rumour, I was shocked and angry. I decided to sleep on it, knowing I would regret something I would have said that very day otherwise. I woke up the next morning thinking that the rumour was ridiculous, and no one would believe it. All my friends and I were very close to one-another, so they would not believe it and would stand up for me because they know who I really am. Deep down I knew I was a good person and that the rumour was not even close to being true, so IShow MoreRelatedA Comparative of Shakespeares Othello and Oedipus Rex1511 Words   |  6 PagesS hakespeare’s Othello and Oedipus Rex In Shakespeare’s work Othello: The Moor of Venice, Othello’s over trusting nature was revealed when his trust in false accusations about his wife Desdemona’s unfaithfulness causes him to kill her and himself, conveying Othello as a tragic hero. Oedipus, the main character in Oedipus Rex, is characterized as a tragic hero when he tries to run away from his fate and finds out that the cause of his fate was his attempt to escape it. Oedipus Rex and Othello share a commonRead MoreShakespeares Jealous Husbands908 Words   |  4 PagesResponse to Shakespeare’s Jealous Husbands: Othello and Leontes In Shakespeare’s Jealous Husbands: Othello and Leontes by Paul Dean is a play that dramatized the comparison on how Jealousy in Othello with Jealousy in Shakespeare’s late romance The Winter’s Tale, serves as a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change for further action. Shakespeare’s ideas about jealousy came from a variety of literary and cultural traditions,Read More Tragic Flaws Of Othello Essay1081 Words   |  5 PagesJealousy and Gullibility: The Devastating Flaws of Othello â€Å"The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw.† – Aristotle The plot of William Shakespeares Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeares play being a more involved study of human nature and psychology. Othello is considered to be a prime example of AristotelianRead MoreEssay on The Major Themes in William Shakespeares Othello934 Words   |  4 PagesThe Major Themes in William Shakespeares Othello Irony and double meaning are the basis and patterns of Othello, in which nothing is what it seems to be; white is black and generally the characters and themes have contradictory aspects. Irony is one of the characteristics of tragedy as the outcome, although inevitable, is unfair. In Act 1 scene 1, Shakespeare sets up the main themes of: jealousy, revenge, xenophobia and racism, love, outward appearance and inwardRead MoreEssay about Tragic Flaws of Othello1137 Words   |  5 Pagesand Gullibility: The Devastating Flaws of Othello By: Ryan Mongon The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw. Ââ€" Aristotle The plot of William Shakespeares Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeares play being a more involved study of human nature and psychology. Othello is considered to be a prime example of AristotelianRead MoreEssay on Othello; Jealousy1702 Words   |  7 PagesThroughout Shakespeare’s Othello, the major theme of jealousy is apparent. The tragedy Othello focuses on the doom of Othello and the other major characters as a result of jealousy. In Shakespeare’s Othello, jealousy is portrayed through the major characters of Iago and Othello. It utterly corrupts their lives because it causes Iago to show his true self, which in turn triggers Othello to undergo an absolute conversion that destroys the lives of their friends. Othello represents how jealousy,Read MoreOthello, The Moor Of Venice, Is One Of The Principal Tragedies1180 Words   |  5 PagesOthello, the Moor of Venice, is one of the principal tragedies by Shakespeare. This tragedy contains many themes which are important in society today. Many aspects of people s lives have changed, but the way people think is still the same . Shakespeare s Othello wants to underline the psychological and social impact of racism; and the power of manipulation as well as jealousy. These are the most important themes throughout this drama. Othello takes place in Venice, Italy. He was a black generalRead MorePeople Who Dont Fit the Norm1468 Words   |  6 PagesHOW DO TEXTS EXPLORE THE SAME THEME OF PEOPLE WHO DONT `FIT THE NORM? This investigation examines the way different texts explore the theme of people who dont `fit the norm. The texts that I have chosen were written between 19th-21st centuries, giving a good range of perspectives over different time frames. These texts include `The Piano by Jane Campion, `In my fathers Den by Maurice Gee, and Shakespeares `Othello. This report discusses some common themes that I discovered amongst theseRead MoreInsecurity In Othello Essay1026 Words   |  5 PagesOthello’s insecurity about his skin color and heritage is a tragic flaw. He is the highly-respected general of the armies of Venice. He is not a native of Venice,Which makes him more likely to harassment from the people of Venice. Othello is easy prey to insecurities because of his self-consciousness about being a racial and cultural outsider. This is a tragic flaw because it leads to death. He is insecure about himself already, and when he finds out that the one person he truly loves and trusts has ha d anRead MoreAnalysis Of Othello By William Shakespeare Essay1606 Words   |  7 PagesThe theme of power is explored in various ways throughout ‘Othello’, Shakespeare uses the vulnerability of characters’ flaws to allow power shifts to occur through manipulation. The Elizabethan value consensus highlights the difference in gender roles, with societal expectations being defined by the divine order. The limitations of social mobility provide a strong platform for the theme of power to be embedded upon, with characters such as Desdemona and Emilia representing the struggle that women

Ambassadors in Pinstripes Essays - 826 Words

Review of Ambassadors in Pinstripes: The Spalding World Baseball Tour and the Birth of the American Empire Thomas Zeiler, the author of Ambassadors in Pinstripes: the Spalding World Baseball Tour and the Birth of the American Empire, entertains and enlightens the reader through a descriptive journey of Albert Spalding’s efforts to introduce a World Baseball Tour. The bulk of Zeiler’s book is based off of periodicals, newspapers, magazines, and guides; which serves as the groundwork for his book. Albert Spalding is known as a leader; a manager of the Chicago White Stockings, a very successful manufacturer of sporting goods, and predominantly as an organizer of tours designed to popularize America’s â€Å"national game† abroad. Spalding’s†¦show more content†¦London is currently hosting the Olympics this year and in preparation back in 2009 the event was predicted to â€Å"provide economic gold at a time of economic need,† however hosting the Olympics is an extremely costly business with the upgrades, new sports facilities, and security that it will cost much, much more than expected. Spalding’s World Baseball Tour laid the roots of the new empire and exemplified the United States onto the world stage. It highlighted our country’s economic growth, the search for overseas markets, improvements in communication and transportation, and the rising cultural interactions. Thomas Zeiler’s main emphasis is on the baseball players and their entourage as â€Å"tourists† who helped disperse American culture abroad and brought global influences back to their homelands. Thomas Zeiler concluded that because of the immense impact of the World Tour, it was the process of globalization of baseball that laid the structure of the growing American identity. Baseball was used to sell and export the American way. The game associated itself with the values of the American dream. In America’s foreign diplomacy, baseball was used to promote patriotism and nationalism. Sports have shown it has the power to heal old wounds. Sport in SouthShow MoreRelated Tim O’Brien’s The Things They Carried, Daniel Ellsberg, and the Vietnam War3515 Words   |  15 PagesKennedy Administration (Schrag 25). His experience with the military, his level of education, and his experience in Cold War events, along with his titles of Special Assistant to the Assistant Secretary of Defense and Special Assistant to the Deputy Ambassador, marked Ellsberg as a dedicated Cold Warrior and â€Å"rising star of the military-intellectual complex† (Schrag 26). As a part of this military-intellectual complex, Ellsberg was firmly committed to â€Å"the system, the War, the elaborate security measuresRead MoreManchester United F.C6594 Words   |  27 Pagesworn with white shorts and black socks.[56] The Manchester United away strip has more often than not been a white shirt, black shorts and white socks, but there have been several exceptions. These include the navy blue shirt with silver horizontal pinstripes worn during the 1999–2000 season,[57]  and the current away kit, which has a royal blue body and sleeves with hoops made of small midnight navy blue and black stripes, with black shorts and blue socks.[58]  An all-grey away kit worn during the 1995–96Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesdifferences and subtleties of what we referred to earlier as ‘the new consumer’, led the government at the beginning of the 1990s to fund the search for an alternative approach. Developed by Professor David Rose of A: admiral, advocate, air marshal, ambassador, archbishop, attorney, bank manager, bishop, brigadier, chemist shop manager (more than 25 staff); chief constable, chief engineer, chief fire officer, chief rabbi, chiropodist (more than five staff); national orchestra conductor, coroner, university

Idaho Legislature 2000 Project Essay Example For Students

Idaho Legislature 2000 Project Essay The Idaho Legislature held its first session in 1890. At that time the legislature was composed of 18 senators and 36 representatives. The state constitution was amended so each county had at least one Senator and one Representative. Currently reapportionment that occurs every 10 years determines the size of the Idaho Legislature. Until 1968 the Legislature was only in session every two years. In 1968 the Legislature shifted to annual sessions to meet more frequently to pass needed legislation and to prepare budgets that more closely suited the changing needs of state agencies. According to Idaho state law, each legislative session is to begin on the Monday closest to the ninth of January, and to continue for 60 to 90 days, however much deemed necessary, until late March or early April. The Governor may call a special legislative session, but they are uncommon, and rarely exceed a few days in length. According to tradition, Republican House members sit to the right of the podium facing the front and Democrats sit to the left. In the Senate the majority party sits to the left and the minority party members sit to the right. The most senior legislators are given first choice of seats on their partys designated side. Another unique tradition of the Idaho Legislature is that of the black cloth crow. If the House defeats a bill by an overwhelming margin the legislative sponsor is awarded the crow as a symbol of their legislative ineptness. The crow must be tied to the microphone until it can be passed to another unsuccessful legislator. This years session was unexpectedly delayed a week because President Pro Tem Jerry Twiggs died on the opening day, thus creating a absence of leadership. The Senate elected Robert T. Geddes, a Republican from Soda Springs, as the new President Pro Tem. The confusion because of the uncertain course of action for the legislature to follow resulted in a bill signed into law this session that would put in place a clear procedure for an interim succession if the President Pro Tem dies, resigns, or becomes incapacitated. Governor Dirk Kempthorne kicked off the legislative session with the governors annual budget request, followed shortly thereafter by the State of the State address. Governor Kempthorne began his budget plans with a provision for an increase of $14.3 million over last years higher education budget. His budget also included $2.5 million for the Idaho Public Broadcasting System to begin the conversion from analog to digital broadcasting; to meet the new federally mandated technological requirements. Governor Kempthornes most daring budget move was his recommendation to set aside $54 million of Idahos share of the tobacco lawsuit settlement into a rainy day fund- now called the millennium fund. In his State of the State address he also called for legislation that would ban weapons on school grounds and for the death penalty for cop killers. The Governor voiced his support for exiting standards, plans to share fiscal responsibility of maintaining schools with school districts, an increase in fish and game license fees, added assistance to PERSI members, and for the parental consent law for teen abortions. Many of the legislation introduced this session is fueled by recent current events. Cassies Law passed as an extension of the domestic abuse law to include dating relationships. This legislation was pushed after the death of a 17-year-old Soda Springs girl because the court found no legal grounds to issue a protective order against her boyfriend. New laws were passed dealing with issues facing Idaho in the area of crime and punishment of those offenses. One new law, allows crime victims one year to sue their offender after they are released from incarceration. This law supports a popular national trend to give rights back to the victim. After the recent shooting death of Idaho police officer Linda Huff, a new law ensures that anyone convicted of killing a cop faces the possibility of the death penalty. Changes in courtroom procedure allow jury trials to be waived if both sides consent. Another law allows domestic violence orders to be sent through certified mail if the party waives p ersonal service before the court. Other laws dealing with crime issues have passed